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DID YOU KNOW THAT THOSE OVER 50 YEARS OLD:

• Control 80% of money in U.S. savings-and-loan institutions
• Represent $66 of every $100 invested in the stock market
• Own 70% of the financial assets in America
• Own 75% of the homes they live in
• Represent 50% of all discretionary spending power (2.5 times the   average of younger households)
• Control more than $7 trillion in wealth
• Own 40% of mutual funds
• Represent 50% of IRA and Keogh holders
• Purchase 41% of all new cars (48% of all luxury cars)
• Transact more than 5 million auto loans each year
• Purchase 42% of all homeowner’s insurance
• Own 38% of all life insurance
• Purchase 90% of long-term care insurance (growing at 23% per year)
• Purchase 35% of auto insurance
• Own almost half of the credit cards in the U.S.
• Account for more than $610 billion per year in direct healthcare spending
• Account for 51% of all over-the-counter drug purchases
• Consume 74% of all prescription drugs
• Represent 65% of all hospital bed days
• Represent 42% of all physician’s office visits
• Represent 1.5 million residents in continuing-care retirement and   assisted-living residences
• Have tremendous political power (70% over 65 voted in 1996)
• Are represented by AARP, the world’s second-largest nonprofit   organization after the Catholic Church (AARP is the number one lobbying   organization in the country)
• Eat out an average of three times per week
• Purchase 80% of luxury travel
• Gamble more than any other group
• Account for 40% of consumer demand
• Are physically able to relocate anywhere they select
• Spend 90% of their expendable income close to home
• Deposit money in local banks and trade on the market with local stock   brokers
• Able to pay for the services they require
• Have an average of $250,000 in total assets
• Attend worship services and donate freely to charities
• Purchase homes, autos, house-hold furnishings, gardening & hobby   supplies, recreation equipment, and travel close to home

YET, THEY REPRESENT ONLY 5% OF ALL ADVERTISING TARGETS!

Statistics provide by:
Age Power, Dychtwald
Age Wave
AARP

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